Targeting and Educating Consumers in West Germany : Market Research by the Allensbach Institute up to the 1970s

Category

Published in:

The Voice of the Citizen Consumer : A History of Market Research, Consumer Movements, and the Political Public Sphere
(2011), p. 75-95

Date Issued:

2011

Language:

English

Type of Resource:

Text

Keywords:

Deutschland (Bundesrepublik)^GND; Marktforschung^GND; Institut für Demoskopie Allensbach^GND

Time keyword (DDC):

Country / Region (DDC):

Germany

DDC subject:

943 Geschichte Mitteleuropas; Deutschlands

DDC subject:

300.9 Social and Cultural History

Epoch:

Neuere Zeitgeschichte (1945 - heute)

Hosting institution:

German Historical Institute London