The Consumer on the Home Front : Second World War Civilian Consumption in Comparative Perspective

Content

• Frontmatter

  p. i

  Berghoff, Hartmut; Logemann, Jan; Römer, Felix

• Foreword

  p. v

  Berghoff, Hartmut; Gestrich, Andreas

• Contents

  p. vii

  Berghoff, Hartmut; Logemann, Jan; Römer, Felix

• Introduction : Consumption on the Home Front during the Second World War: A Transnational Perspective

  p. 3

  Berghoff, Hartmut

• The Home Front and Food Insecurity in Wartime Japan : A Transnational Perspective

  p. 29

  Garon, Sheldon

• The Hidden World of Soviet Wartime Food Provisioning : Hunger, Inequality, and Corruption

  p. 55

  Goldman, Wendy Z.

• Food Consumption in Britain during the Second World War

  p. 75

  Zweiniger-Bargielowska, Ina

• Deprivation and Indulgence : Nazi Policy on the Consumption of Tobacco

  p. 93

  Petrick-Felber, Nicole

• ‘Not the least of all that you will prize among the blessings of peace’ : Commercial Advertising and Imagining the Postwar World in Britain

  p. 119

  Clampin, David

• For the Sake of the Nation : Mobilizing for War in Japanese Commercial Advertisements 1937-1945

  p. 145

  Culver, Annika A.

• Advertising and Consumers in Second World War Germany

  p. 175

  Swett, Pamela E.

• Vicarious Consumption : Fashion in German Media and Film during the War Years 1939-1943

  p. 199

  Ganeva, Mila

• Soviet Wartime Fashion as a Phenomenon of Culture and Consumption

  p. 223

  Žuravlev, Sergej

• Strategic Austerity : The Canadian Middle Path

  p. 249

  Liverant, Bettina

• From Wartime Research to Postwar Affluence : European Émigrés and the Engineering of American Wartime Consumption

  p. 279

  Logemann, Jan

• A Consumer Society Shaped by War : The German Experience 1935-1955

  p. 301

  Spiekermann, Uwe

• War after War : The Soviet Mobilization Model and Mass Consumption in the 1940s and 1950s

  p. 313

  Khlevniuk, Oleg

• The Lessons of War : Reordering the Public and Private Capacities and Dynamics of Consumption

  p. 331

  Trentmann, Frank

• Notes on Contributors

  p. 357

• Index

  p. 361