Ikonen und Klischees : Tourismus in Italienbildern des ‚Falles Bond‘ & Co.

Astonishingly, the trio ‚action film – Italy – tourism‘ has to date received little attention from the perspective of cultural studies and semiotics. The aim of this article is thus to show that communication strategies have made tourist travel a complex phenomenon of contemporary everyday culture from a semiotics perspective: conceptually, theoretically, and through a cursory examination of select examples from film. By doing so, it outlines the ways in which the combination of tourism and action films contributes to common clichés about Italy.